As part of Regis’ Sustainability Program ‘Ignite’, Regis is celebrating World Animal Day today by participating in Zoos Victoria’s ‘They’re Calling on You’ campaign. This e-waste recycling program focuses on recovering the mineral, coltan from old or unwanted electronics. Coltan mining causes serious damage to rainforests, gorilla welfare, and local communities.

Funds raised through recycling mobile phone are donated to support Zoos Victoria and their conservation partners, Gorilla Doctors, who provide life-saving medical care to fragile wild gorilla populations in Africa.